AMERICAN UNDERWATER PRODUCTS INC. - THE DIVE INDUSTRY'S BEST-KEPT SECRET
Oceanic founder and CEO Bob Hollis took up scuba diving in the late 1950’s when recreational diving was still in its infancy. His love for diving soon led to a keen interest in underwater photography, a hobby that required him to create his own specialized equipment. With a degree in mechanical engineering, it was natural for Hollis to start designing and manufacturing underwater camera and strobe housings in the machine shop behind the Anchor Shack, the retail sporting goods store he’d opened in Hayward, California in 1965. Before long, divers and others were asking Hollis to make equipment for them, and a successful mail order business was begun.
In 1972, Hollis founded American Underwater Products, doing business as Oceanic. The company started out with a dozen diving products, including the Anchor Shack’s photo line. After four years, Hollis took a big leap forward when he acquired Farallon, a manufacturer in nearby Belmont. That acquisition instantly gave Oceanic a full line of diving equipment, with an innovative line of instrumentation products. “I saw digital instrumentation as the key to the future of diving,” explains Hollis. “Divers need to quickly and accurately calculate many variables, such as their depth, safe dive times, and decompression requirements to avoid the bends.” After the acquisition, Oceanic went to work researching and developing radically new instruments. In 1981, the company introduced the DataMax, the first mechanical depth gauge with automatic digital timer. The product was an instant hit and propelled Oceanic to the forefront of dive equipment suppliers.
In the early 1980s, Hollis helped introduce the concept of an electronic dive computer to the industry. These sophisticated instruments track, calculate, and display a wealth of critical information for divers, including dive time and depth, ascent rate, air consumption, nitrogen absorption, and other essential information needed to dive safely. The dive computer revolutionized diving safety and is considered a mandatory piece of equipment for all divers. Hollis considers his role in developing this technology his proudest professional accomplishment.
To build products that continue to revolutionize diving, Hollis has created several sister companies under the American Underwater Products family:
Oceanic’s high performance instruments, regulators, buoyancy compensators, masks, fins, snorkels, thermal wear, and accessories are sold through more than 600 U.S. dive retailers, and worldwide through Oceanic’s affiliate companies in Australia, Singapore, Japan, England, Germany, and Italy. Oceanic has worked with NASA, the U.S. Navy, and others to research new technologies and incorporate them into recreational diving equipment.
Free UK Mainland Delivery on orders of £50.00 and above
Take advantage of our free UK Mainland delivery offer when you spend £ 50.00 or more*
1st Class and Parcelforce 48 Services will be free for UK Mainland postcodes ( Parcelforce 48 Excludes Highlands / Islands, Northern Ireland (Parcelforce) and Channel Islands
Parcelforce 24, and Special Delivery services are excluded from this offer
( *Weights & Cylinders excluded from offer)
We reserve the right to withdraw the offer at any time
UK Mainland Ist Class Royal Mail
Approx delivery time between 1 - 3 Days
Next Working Day Before 1pm
Express Delivery Times
Special Delivery & Parcelforce 24 are Next Working Day ( Mon-Friday )
Saturday Guaranteed Delivery is available on request
Call 01642 486666 for a quote
Approx 2-10 Days Depending on destination
Parcelforce Euro Priority - Up to 25kg
If in doubt, just contact us and we can let you know a timescale
Depending on country, this service can take anywhere between 3 and 6 days on average
Returns Policy / Faulty Products
Denney Diving is committed to providing the highest quality products and service. However, on rare occasions products may be found to be faulty or defective. If any product is found to be faulty or have defects upon delivery, You will be entitled to a free of charge replacement or full refund (including postage fees incurred) within 30 days of receiving product. If a product is returned to us, and following the testing process, the product is found to be in good working order without defect or fault, we will return the product to you. All returns must first be authorized by either telephone or e-mail, after which you will be given a returns number which must be quoted with all returned goods. Any goods returned for either exchange or refund can only be dealt with after a authorization number has been issued.
Returning unsuitable or incorrectly sized goods
If a product you purchase from us turns out to be unsuitable or the incorrect size for you, we will provide a free of charge replacement or full refund, provided they are returned in a new & unused resalable condition within 7 working days of the date of receiving your order. When returning goods to us, the customer will incur any postage fees. If we arrange to collect the goods for you, the cost of our postage to do so will be deducted from the refund. Please note that we do not refund postage for unsuitable or incorrectly sized goods.
You may cancel your order within 7 working days to receive a full refund. To cancel all, or part of your order, You must first contact us by either telephone or e-mail, after which you will be given a returns number which must be quoted with all returned goods. A full refund will be provided within 7 working days of cancellation.
When returning goods to us, the customer will incur any postage fees. If we arrange to collect the goods for you, the cost of our postage to do so will be deducted from the refund.
General returns / faulty product information
We always aim to please, so if you are not entirely satisfied with your purchase- just give us a call 01642 486666 (calls charged at local rate), and we will do our utmost to help. Your statutory rights remain unaffected. For all Returns / Customer Support contact us on 01642 486666 (calls charged at local rate)
We try to dispatch most orders the same day if received before 4pm (Monday-Friday)
On the odd occasion we may run out of stock of certain products, but normally have more stock arriving every few days.
If a product ordered is out of stock, we will contact you asap to let you know of any shortage.
On certain occasions we may not be re-stocking / discontinuing an out of stock item ordered, and on this occasion we will contact you to let you know and either offer an alternative or cancel for a full refund.
If we have mistakenly under priced an Item, we will not be liable to supply that item to you at the stated price, provided that we notify you before we dispatch the item for you. In these circumstances, we will notify you with the correct price so you can decide wether you wish to cancel or continue with the item at the correct price
All our payments on the site are taken using Sage Pay or Paypal, both using the latest industry standard security
No credit or debit card details are recorded during any transaction
All transactions are encrypted via a secure connection
Most people are concerned about their address being forwarded to mailing lists etc- At Denney Diving your information is always kept confidential between you and us, and the only instance that information needs providing is for the purpose of Guarantee / Warranty, which is required for certain products (such as regulators) to register your details / diving qualification with the manufacturer before use. We would not however give diving equipment manufacturers a list of all the people who had bought diving equipment from us.
When working with third parties or product manufacturers, we will not perform mailings for them. We do not give out private individuals telephone numbers under any circumstances. You can safely quote your telephone number (including ex-directory numbers) to our sales staff when buying with us - knowing it will never be passed on to third parties- the only ones who have access to your number is our Staff, which will only use numbers to contact you regarding your orders with us.
Denney Diving does not provide statistics to any other parties about our online trading activity. All Information is 'collected lawfully and in accordance with the Data Protection Act 1998' The Data Protection Act requires certain security procedures, and at Denney Diving we will always implement these using security measures & confidentiality.
Names and addresses are very valuable, and we protect them carefully from hackers and competitors. If you ever wish to access the information we hold about you, we may ask you for proof of identity or a question regarding your order or details.